This seminar will provide the tools, insights, and inspiration needed for your business to keep up with the latest trends and topics in digital advertising:
Two sessions to fit your schedule:
Friday, April 28, 2017
8:30 AM and 11:00 AM at Tucson Association of REALTORS (Get Directions)
People are increasingly more dependent on smartphones and get most of their information on the go. Learn why mobile marketing is a must and how to develop a strategy to market your business to this ever-growing demographic.
Email marketing is a highly effective strategy to reach an expansive client base with a click of a button. Don’t miss out on the fundamental tips needed to create an optimized email marketing campaign that will drive the results your business needs.
Tell your business’ story with native advertising. As a relatively new concept, native advertising is a vehicle used to showcase creative content in a new light. Learn all the techniques to leverage this position to take your business to a new level.
Targeting is a powerful tool to use in your local business campaigns. Whether the goal is brand awareness, local awareness, or engagement, learning how to segment and target your audience can streamline campaigns to inspire engagement with active, relevant users.
John Kerr is a highly regarded media professional who moved to Tucson Arizona after working with CBS Interactive in Southern California. With 16 years experience in media, managing digital advertising and business development, he is now the Senior Director of Digital and Classified Advertising at the Arizona Daily Star. His passion in driving results for local businesses and community involvement shines through day after day.
Recently, with the leadership of Mr. Kerr, The Arizona Daily Star has been awarded First Place by the 2016 Arizona Newspapers Association for digital creative design. They have also been awarded two Silver Addys at this year’s 36th Annual Tucson ADDY Awards for local online and interactive campaigns.