La Estrella de Tucsón

The Arizona Daily Star’s Hispanic brand, La Estrella, will help you reach bilingual,     middle-class, Mexican-American families.

The Audience:

• Hispanics will make up a majority of Pima County residents by 2035.

• Pima County Hispanics have $8 billion in purchasing power today, and growing.

• La Estrella distribution is 30,000

• About one-third are inserted in the Star, and about two-thirds are distributed on free racks

• Growing digital and social media audience

• Two-thirds of digital users are under age 45

• Half of digital users are reading Estrella on their phones

• Special content for Mexican Baseball Fiesta (October), family fun for fall breaks from school (October), Tucson Tamal & Heritage Festival (December), Desert Diamond Cup (February), Tucson Cine Mexico film festival (March), and more
  
  

Rack Locations: