1. Responsive Website Design
Responsive web design ensures that your site is optimized for all different types of screens, giving your site flexibility to adapt to different resolutions, screen sizes, and devices. It would be time-consuming to develop individual sites for each user-environment. By applying this design, your website is responsive to users’ behavior and environment. To do this, your site will need to incorporate flexible layouts, images, and smart CSS media queries.
2. Use Smart SEO Techniques
Some of the really important SEO techniques are steps you probably know that you should be taking. This includes posting unique content that’s well-researched and offers your visitors value. If you just regurgitate content you’ve encountered over and over again, you’re not offering your readers anything different. What do you have to offer your site visitors? Provide engaging and valuable content for your visitors.
Some other simple, but important techniques include making sure you have unique page titles, a descriptive URL, links between your own site pages and awesome page descriptions. This lets search engines know what your site is about. Think of your site as a semantic network or knowledge representation because this is exactly how search engines determine the value of websites.
Simple Tip: Longer articles have been shown to rank better than short, hasty posts. But a longer post doesn’t have to mean poor page-formatting. Beautiful formatting will help your readers find information quickly and easily. It will also be easy on the eyes. Remember – you’re posting content for your readers, not just to post content. Tailor your content to your reader. Make your website user-centered.
3. Build Linkbacks
One of the best ways to build linkbacks is to write guest posts. Reaching out to a popular site owner who is working in the same niche as you can be beneficial for both yourself and the website owner. They get to receive free content and you get to receive free promotion for your website and a permanent linkback to your site.
Another option for getting linkbacks is to join relevant forums pertaining to your specific niche. This allows you to share and develop your expertise and build trust from the community you’re participating in. You can begin to build your own linkbacks to your site in regular forum posts. If you’re an active forum member, this will definitely help bring in some traffic.
4. Post Fresh and Consistent Content
Develop a posting schedule that you can stick to and ensures that your site is up-to-date. Nobody wants to be part of an inactive community. And there is no magic number of posts to do per week for success.
Ideally, you should be posting at least several times a week. If you aren’t, you’re certainly missing out on some points from Google. Keep in mind that Google uses this idea of website freshness, as a ranking factor. If you are serious about optimizing your website, then this is not a method you want to shrug off. It may seem like a lot of work at first, but with time and experience but it gets easier as you go.
The hardest part is getting started. Make a schedule, set alarms, calendar alerts or do whatever you have to do to begin posting regularly. The more commitment you have to posting regular, fresh content, the more it will pay off for you and your website's value down the road.