Over the past 2 years mobile and social advertising have turned into key components for local advertisers. Social media advertising platforms improved their products and mobile users continue to respond to local ads.
Combined with Google AdWords, social media and mobile advertising are now standard for many businesses looking to reach Tucson residents.
What's coming in 2016?
In 2016, we see content marketing providing a big boost to Tucson businesses.
Content Marketing
Content marketing can be broadly defined as businesses engaging in the creation and distribution of blogs, videos, and images to increase brand awareness, conversion, or revenue. This includes the blog you might have on your business website, videos posted to YouTube.com as well as advertorials (paid) in print.
The key trend that we see is the convergence of business content creation efforts and the huge Tucson.com distribution network. Historically, news and advertising were designed very differently. However, local businesses can provide great information for residents searching for plumbing tips or solar installation help, where there is not much depth in news categories.
Learn more about adding content marketing, call tracking, or email to your online advertising campaign.