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La Estrella de Tucsón | Advertising Opportunities

La Estrella de Tucsón

The Arizona Daily Star’s Hispanic brand, La Estrella, will help you reach bilingual, middle-class, Mexican-American families.


The Audience:

  • Hispanics will make up a majority of Pima County residents by 2035.

  • Pima County Hispanics have $8 billion in purchasing power today, and growing.

  • La Estrella circulation is 31,000

    • About one-third are inserted in the Star, and about two-thirds are distributed on free racks

  • Growing digital and social media audience

    • Two-thirds of digital users are under age 45

    • Half of digital users are reading Estrella on their phones

  • Special content for Mexican Baseball Fiesta (October), family fun for fall breaks from school (October), Tucson Tamal & Heritage Festival (December), Desert Diamond Cup (February), Tucson Cine Mexico film festival (March), and more

Rack Locations:

For more information contact your Account Executive

Contact your Daily Star Account Executive or call (520) 573-4419