La Estrella de Tucsón
Hispanics will make up a majority of Pima County residents by 2035.
Pima County Hispanics have $8 billion in purchasing power today, and growing.
La Estrella circulation is 31,000
About one-third are inserted in the Star, and about two-thirds are distributed on free racks
Growing digital and social media audience
Two-thirds of digital users are under age 45
Half of digital users are reading Estrella on their phones
Special content for Mexican Baseball Fiesta (October), family fun for fall breaks from school (October), Tucson Tamal & Heritage Festival (December), Desert Diamond Cup (February), Tucson Cine Mexico film festival (March), and more