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AUDIENCE HIGHLIGHTS

Most Valuable Audience

The Arizona Daily Star and Tucson.com reach 338,600 active and engaged consumers every month.

43,123

   opt-in digital subscribers   

62.3%

   market reach across our integrated audience 

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AUTOMOTIVE

292,500

adults in the market shopped, or plan to shop for a vehicle in the past 12 months or in the next 12 mos.


47%

of these active shoppers are readers of the Arizona Daily Star and Tucson.com


Vehicles Shopped by ADS/Tucson.com Readers

58% - Car

33% - SUV

18% - Electric/Hybrid 

12% - Truck

3% - Van

HOME IMPROVEMENT

88% of Arizona Daily Star Readers Shopping for Home Improvement Products.


636,700

adults in the market shopped for home improvement products in the past 12 months, or plan to shop for in the next 12 months.


47%

of these active shoppers are readers of the Arizona Daily Star and Tucson.com


Top 5 Categories

50% - Home Décor (rugs, pillows, curtains, etc)

45% - Lawn or garden items

42% - Furniture

42% - Hardware/building/paint supplies

41% - Appliances

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HOME IMPROVEMENT services

67% of Arizona Daily Star Readers Shopping for Home Improvement Services.


463,200

adults in the market shopped for home improvement services in the past 12 months, or plan to shop for in the next 12 months.


49%

of these active shoppers are readers of the Arizona Daily Star and Tucson.com


Top 5 Categories

36% - AC/furnace cleaning/maintenance

36% - Pest control service

34% - Landscaping/lawn service

30% - Cleaning services (floor, rugs, furniture, etc)

16% - Alarm monitoring

HEALTH SERVICES

672,500

adults in the market shopped for health services in the past 12 months, or plan to shop for in the next 12 months.


45%

of these potential health service users are readers of the Arizona Daily Star and Tucson.com


Top 5 Categories

74% - Eyeglasses or Contacts

33% - Urgent Care Clinic

26% - Women's Health

25% - Mental Health

22% - Hearing Aids

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MEDICAL SPECIALISTS

703,500

adults in the market have visited a medical specialist in the past 12 months, or plan to shop for in the next 12 months.


45%

of these potential patients are readers of the Arizona Daily Star and Tucson.com


Top 5 Categories

67% - Dentist

58% - General Practice, Primary Care

41% - Optometrist

33% - Dermatologist

30% - Gynecologist, OB-GYN

RETIREMENT/ASSISTED LIVING

73,200

adults in the market are planning to move themselves, or someone in their family, to an assisted facility or retirement/senior community in the past 12 months.

51%

of these planners are readers of the Arizona Daily Star and Tucson.com



Top Categories

52% - Assisted Living Facility

61% - Retirement/Senior Community

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FINANCIAL/BANKING

Top Investments Held by ADS/Tucson.com Readers

39% - 401k Accounts

32% - Stocks or Bonds

27% - IRA/KEOGH Retirement Accounts

22% - Money Market or Mutual Funds

20% - Mortgage or Home Refinance


Net Worth

Value of HHLD Investments (approximate)

13% - Uder $10,000

17% - $10,000 - $49,999

22% - $50,000 - $99,999

25% - $100,000 - $499,999

23% - $500,000 or more

CASINO/ONLINE BETTING

50% of Arizona Daily Star Readers have visited/plan to visit a casino.


346,700

adults in the market have visited a casino or casino entertainment venue in the past 12 months, or plan to in the next 12 months.


49%

of these casino visitors are readers of the Arizona Daily Star and Tucson.com


149,300

adults in the market plan to place an online sports bet or play an online casino game in the next 12 months.


56%

of these online betters are readers of the Arizona Daily Star and Tucson.com

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Let's Get Started!

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