Most Valuable Audience
#1
news site traffic in Southern AZ
#1
digital media news subscription
43,123
opt-in digital subscribers
41%
adults in market reached monthly
292,500
adults in the market shopped, or plan to shop for a vehicle in the past 12 months or in the next 12 mos.
47%
of these active shoppers are readers of the Arizona Daily Star and Tucson.com
Vehicles Shopped by ADS/Tucson.com Readers
58% - Car
33% - SUV
18% - Electric/Hybrid
12% - Truck
3% - Van
88% of Arizona Daily Star Readers Shopping for Home Improvement Products.
636,700
adults in the market shopped for home improvement products in the past 12 months, or plan to shop for in the next 12 months.
47%
of these active shoppers are readers of the Arizona Daily Star and Tucson.com
Top 5 Categories
50% - Home Décor (rugs, pillows, curtains, etc)
45% - Lawn or garden items
42% - Furniture
42% - Hardware/building/paint supplies
41% - Appliances
67% of Arizona Daily Star Readers Shopping for Home Improvement Services.
463,200
adults in the market shopped for home improvement services in the past 12 months, or plan to shop for in the next 12 months.
49%
of these active shoppers are readers of the Arizona Daily Star and Tucson.com
Top 5 Categories
36% - AC/furnace cleaning/maintenance
36% - Pest control service
34% - Landscaping/lawn service
30% - Cleaning services (floor, rugs, furniture, etc)
16% - Alarm monitoring
672,500
adults in the market shopped for health services in the past 12 months, or plan to shop for in the next 12 months.
45%
of these potential health service users are readers of the Arizona Daily Star and Tucson.com
Top 5 Categories
74% - Eyeglasses or Contacts
33% - Urgent Care Clinic
26% - Women's Health
25% - Mental Health
22% - Hearing Aids
703,500
adults in the market have visited a medical specialist in the past 12 months, or plan to shop for in the next 12 months.
45%
of these potential patients are readers of the Arizona Daily Star and Tucson.com
Top 5 Categories
67% - Dentist
58% - General Practice, Primary Care
41% - Optometrist
33% - Dermatologist
30% - Gynecologist, OB-GYN
73,200
adults in the market are planning to move themselves, or someone in their family, to an assisted facility or retirement/senior community in the past 12 months.
51%
of these planners are readers of the Arizona Daily Star and Tucson.com
Top Categories
52% - Assisted Living Facility
61% - Retirement/Senior Community
Top Investments Held by ADS/Tucson.com Readers
39% - 401k Accounts
32% - Stocks or Bonds
27% - IRA/KEOGH Retirement Accounts
22% - Money Market or Mutual Funds
20% - Mortgage or Home Refinance
Net Worth
Value of HHLD Investments (approximate)
13% - Uder $10,000
17% - $10,000 - $49,999
22% - $50,000 - $99,999
25% - $100,000 - $499,999
23% - $500,000 or more
50% of Arizona Daily Star Readers have visited/plan to visit a casino.
346,700
adults in the market have visited a casino or casino entertainment venue in the past 12 months, or plan to in the next 12 months.
49%
of these casino visitors are readers of the Arizona Daily Star and Tucson.com
149,300
adults in the market plan to place an online sports bet or play an online casino game in the next 12 months.
56%
of these online betters are readers of the Arizona Daily Star and Tucson.com
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